Alpha Industries Now At Loaded



Loaded is a sneaker focused street wear store with strong connections via both local and international brands that are grounded in street – with aspirations of art, music, skate and sneaker culture.


Loaded provides the NZ Sneaker community with hard to find, vintage and limited release colabs and “Quick Strike” edition apparel & footwear.

Alpha Industries has long been the street wear of choice for sneaker-heads, Loaded NZ recognized the value of adding our jackets to their street wear collection which has taken on quickly with their customers, complimenting their unique and hard to find sneaker collection.

Shop Alpha Industries at Loaded in store or online at LOADEDNZ.COM.